A short while ago SkyDrive was renamed to OneDrive. Actually the name change is still ongoing since, although SkyDrive on my Lumia and on the web-interface have been renamed, the Windows 8 app and the entire Windows 8 SkyDrive integration still refers to the service as SkyDrive.
I have to say that, in my opinion, this was a totally needless waste of money. It must have cost a pretty sum to rename SkyDrive all over the place, change URLs, new commercial campaigns etc. etc. All of that are costs that are going to be paid by the consumers in one way or another. It is also a typical example of how much bloody copyright and trademark lawyers actually cost our society.
Now I can understand that the British Sky Broadcasting group wants to protect their brand name and if they hade done so in a decent and timely manner there would have been nothing to say about it. But SkyDrive had been around for quite a while before they started to make a fuss about it. They waited, deliberately or out of stupidity, until SkyDrive was something firmly established by Microsoft and in the minds of a lot of customers until they released their lawyers. If the courts would have done their bloody job their lawsuit should just have been thrown out. You should not be able to wait until you feel the time is right and you can maximize the damage before you contest a trademark. There should be a reasonable time limit after which you have forfeited your chance.
As it is now the consumers got screwed over again and the lawyers got another stack of ill deserved money in their wallets.